Tasty, sustainable and eye-catching coffee.
Ever since Gothenburg-based coffee-know-it-all Per Nordby started his own roastery and coffee brand in 2013, I have been along for the ride as the art director. Since the start the company has grown into a well-known speciality coffee brand with tasty coffee and committed customers. The packaging has been through several iterations and seen here is the second generation with matte black coffee bags that are screen-printed by hand.
Client |
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Kafferostare Per Nordby |
What I did |
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Identity, Art direction, Packaging, Illustration |
Brand building blocks
We want the brand to reflect who Per is and how he works with coffee: he is an easy-going, social, kind, generous and fun guy with (at least) one fox behind each ear. And he has the highest possible demand for both fair and transparent trading as well as tasty coffee in the end product. So playing around with the brand fox, include his coffee knowledge in the offering and paying a lot of attention to the origins of the coffee makes a lot of sense.
