Making difference with design.

I believe in building brands, products and communication that solves real problems and have the power to please the heart and brain as well as your eyes. In short – let's make it fun, smart and beautiful.

I am fortunate to be able to work on a variety of projects ranging from digital products to communication concepts and packaging design. Teaming up with great colleagues I create solutions that makes a difference for leading global brands as well as various startups. Occasionally I set up workshops or give talks on topics such as service design and infographics. Over the years I have come to some conclusions on how I view things and prefer to work to maximise the result of each project. If you happen to be interested you can read more in the posts below. Cheers & see you around! /Josef

Hey, get a room!

The way we work - does it really work? For example, we can work with whoever whenever and from any… Read more

The way we work - does it really work?… Read more

The People vs Henry Ford

You have probably heard about ux-principles like “you are not your user” and “the user is always right” ment… Read more

You have probably heard about ux-… Read more

Functional & buzzworthy

There are differences between most advertising-type of projects on one hand, and product-design-type… Read more

There are differences between most… Read more

About the design process

Quite often I find that teams or clients either underestimate the need for a design process or overstate… Read more

Quite often I find that teams or clients either… Read more

Selected clients


  • Liseberg
  • Husqvarna
  • Bonniers
  • Kafferäven Per Nordby
  • Volvo AB
  • SiooX
  • Doctor Professor

Services


  • Art Direction
  • Product Design
  • Service Design
  • Packaging Design
  • Identity & Branding
  • Film & Photo Direction
  • Talks & Workshops

Educated at


  • Berghs School of Communication
    STOCKHOLM
  • Chalmers University of Technology
    GOTHENBURG
  • University of Gothenburg
    GOTHENBURG
  • North Park University
    CHICAGO
  • Beckerell Advertising School
    GOTHENBURG