Top class employee onboarding.
On the deregulated Swedish pharmacy market it is important to attract and retain the best employees. That goes also for the market leader Apoteket AB, the company formed from the old monopoly holder. With this concept we won the pitch and produced an attractive introduction for new employees across the company.
Client |
Agency |
|---|---|
Apoteket AB |
Invinn |
What I did |
|
|---|---|
Art direction, Illustration, UI design, Storyboard, Film direction |
Something old, something new
Something borrowed and maybe something blue? Of course I needed to follow the brand guidelines - but also carefully add some new elements required for this particular project. I also made some isometric characters for use in a few scenes.
Minimizing overload
We made sure to include fun trivia and interactive tasks in the storyboard to get a nice variation for the users. This type of employee introduction can otherwise easily be too heavy with hard facts and company policies.