Brainy branding of delicious dairy.
What a fun challenge – to help create a unique cheese brand with small means but big ambitions. A truly local dairy located next door to the beautiful pastures where the cows graze. Nice people, ecological production and tasty cheese means the brand values were already in place. They just needed help making them show.
Client |
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Mejeriet i Kalv |
What I did |
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Identity, Packaging |
Not just another cheese brand
Being small doesn't mean you can't make a bold impression. I wanted to make sure Kalv's packaging would stand out in the cheese shelf. Avoiding everything yellow or brown and using the bright red and distinct blue to make it pop made the trick. It was also very important to create a packaging concept that was cost-effective and easy to handle on demand in the small scale production.
